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http://krishi.icar.gov.in/jspui/handle/123456789/12926
Title: | Water Harvesting Through Application of Social Marketing Strategy––A Case Study in Banwar Village, Madhya Pradesh, India |
Other Titles: | Not Available |
Authors: | Mahesh Rao, R Sendhil, Narendra Singh Chandel, V Rajagopal, Sangeeta Mandal, Monika Shukla, Pradip Karmakar, Atmanand Tripathi |
ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
Author's Affiliated institute: | National Research Centre on Plant Biotechnology, New Delhi, India Directorate of Wheat Research, Karnal, India Central Institute of Agricultural Engineering, Bhopal, India National Institute of Abiotic Stress Management, Baramati, India National Bureau of Fish Genetic Resources, Lucknow, India Central Arid Zone Research Institute, Jodhpur, India Indian Institute of Vegetable Research, Shahanshahpur, Varanasi -221305, Uttar Pradesh, India Central Research Institute for Jute & Allied Fibres, Barrackpore, India |
Published/ Complete Date: | 2014-04-01 |
Project Code: | Not Available |
Keywords: | Social marketing, Banwar village, Water harvesting, Groundwater recharge |
Publisher: | Not Available |
Citation: | Not Available |
Series/Report no.: | Not Available; |
Abstract/Description: | The present study was carried out in a dry tract of central plateau region (Banwar village, Madhya Pradesh, India) by a team of trainee scientists inducted for the National Agricultural Research System (NARS), India. Observations recorded in the village indicated the harsh effects of declining water table owing to poor precipitation and the need for water harvesting to sustain people’s livelihood since agriculture being their primary profession. Considering social marketing strategy, the goal was set to recharge groundwater and increase the water availability for irrigation purpose. Visualising groundwater recharge through water harvesting as the end product; organising training programmes, method demonstrations, village level exhibitions and visit to other successful water harvesting regions were set as the promotion strategies to achieve the set goal. Work plan was devised by the trainee scientists and set to act further. Nevertheless, successful social marketing needs the partnership of local government bodies and nongovernmental organizations (NGOs) that play a significant role in changing the complex social structure of the people—the ultimate beneficiaries of end product. |
Description: | Not Available |
ISSN: | Not Available |
Type(s) of content: | Research Paper |
Sponsors: | Not Available |
Language: | English |
Name of Journal: | Journal of Water Resource Engineering and Management |
Volume No.: | 1 |
Page Number: | 35-42 |
Name of the Division/Regional Station: | Not Available |
Source, DOI or any other URL: | Not Available |
URI: | http://krishi.icar.gov.in/jspui/handle/123456789/12926 |
Appears in Collections: | HS-IIVR-Publication |
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