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http://krishi.icar.gov.in/jspui/handle/123456789/15597
Title: | Factors influencing consumers behavior for vegetable purchase |
Other Titles: | Not Available |
Authors: | Chikkamath, M., Atteri, B.R., Srivastava, S.K. and Roy, S. |
ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
Author's Affiliated institute: | Indian Agricultural Research Institute, New Delhi-12 Indian Institute of Vegetable Research, Varanasi-221 305, Uttar Pradesh |
Published/ Complete Date: | 2016-03-25 |
Project Code: | Not Available |
Keywords: | Consumers, Behaviour, Vegetable purchase. |
Publisher: | Indian Society of Vegetable Science |
Citation: | Chikkamath, M., Atteri, B.R., Srivastava, S.K. and Roy, S. 2012. Factors influencing consumers behavior for vegetable purchase, Vegetable Science, 39(1):35-39. |
Series/Report no.: | Not Available; |
Abstract/Description: | This paper analyses the factors affecting consumer purchase behaviour for major vegetables. The research is based on the data collected from vegetable consumers of NCR of Delhi. The data were collected by personal interviews of 120 respondents. To analyse the data, ANOVA, Chi-Square and Exact Chi-Square tests were used. The results showed that the proportion of income spent on vegetables decreases as level of income increases. The proportion of consumers preferring to purchase off-seasonal, processed, pesticide free and organically produced vegetable was high in HIG. Majority of low and MIG consumers purchase vegetables from local market or vendors whereas HIG consumers purchase at super markets. Monthly income of family, credit facility/credit card facility, price, education, condition of store, appearance of produce, organic produce, service facility offered by shop and type of market were the factors that significantly affect purchase behaviour of vegetable consumers. |
Description: | Not Available |
ISSN: | 2455-7552 |
Type(s) of content: | Research Paper |
Sponsors: | Not Available |
Language: | English |
Name of Journal: | Vegetable Science |
NAAS Rating: | Not Available |
Volume No.: | 39(1) |
Page Number: | 35-39 |
Name of the Division/Regional Station: | Not Available |
Source, DOI or any other URL: | http://www.indianjournals.com/ijor.aspx?target=ijor:vgt&volume=39&issue=1&article=006 |
URI: | http://krishi.icar.gov.in/jspui/handle/123456789/15597 |
Appears in Collections: | NRM-IIWM-Publication |
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