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http://krishi.icar.gov.in/jspui/handle/123456789/24555
Title: | Impact of social media on current fashion trends among youth |
Other Titles: | Not Available |
Authors: | Shiresha, M. Mary, S. A. Alapati, P. |
ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
Author's Affiliated institute: | AICRP on Home Science Centre: PJTSAU, Hyderabad, Telangana |
Published/ Complete Date: | 2018-05-26 |
Project Code: | Not Available |
Keywords: | Fashion Trends Promotional Tool Social Networking Sites |
Publisher: | Not Available |
Citation: | Shiresha Manyam, Mary Swarnalatha. A & Alapati Padma. 2018. Impact of Social Media on Current Fashion Trends among Youth. International Journal of Educational Science And Research. 8 (3): 127-134 |
Series/Report no.: | Not Available; |
Abstract/Description: | This study is an attempt to investigate the impact of social media on current fashion trends as social media is getting very much in and within the past decade a notable development has been witnessed. Businesses are using social media as a promotional tool. The fashion industry is one of the businesses where frequent changes occur and social media is the most convenient and economical mean to communicate. Based on convenience a sample of 100 respondents was selected. Results indicated that student’s fall under the age 18-24 are using social networking sites profusely. The majority of the students have information what fashion blogs are providing on the current trends and 57 percent of the population will buy fashion garments through social networking sites. Among 100 respondents most of the population will spend more than 2and half hours on social networking sites and they stated that they will find the updated fashion related information on social networking sites. So there is an impact on the current fashion trends among youth |
Description: | Not Available |
ISSN: | Not Available |
Type(s) of content: | Research Paper |
Sponsors: | CIWA- ICAR and PJTSAU |
Language: | English |
Name of Journal: | International Journal of Educational Science and Research |
NAAS Rating: | Not Available |
Volume No.: | 8(3) |
Page Number: | 127-134 |
Name of the Division/Regional Station: | Clothing and Textiles, All India Coordinated Research Project on Home Science |
Source, DOI or any other URL: | http://www.tjprc.org/publishpapers/2-49-1527477692-17.IJESRJUN201817.pdf |
URI: | http://krishi.icar.gov.in/jspui/handle/123456789/24555 |
Appears in Collections: | AEdu-CIWA-AICRP-Home Science-Publication |
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