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http://krishi.icar.gov.in/jspui/handle/123456789/28394| Title: | Attitude of Farmers towards ITC’s e-Choupal: Comparison between Users and Non-Users |
| Other Titles: | Not Available |
| Authors: | Sucheta Arora Surya Rathore |
| ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
| Author's Affiliated institute: | Gobind Ballabh Pant University of Agriculture and Technology, Pantnagar, Uttarakhand, India Gobind Ballabh Pant University of Agriculture and Technology, Pantnagar, Uttarakhand, India |
| Published/ Complete Date: | 2013-06 |
| Project Code: | Not Available |
| Keywords: | Attitude of farmers, ICT, e-Choupal, Innovations in agriculture, Agricultural Development. |
| Publisher: | Not Available |
| Citation: | Not Available |
| Series/Report no.: | Not Available; |
| Abstract/Description: | A large number of information and communication technology (ICT) initiatives have been taken up at the national as well as state level for dissemination of knowledge and information to the rural population. ITC Ltd. initiated e-choupal in June 2000 to cater to agriculture-related needs of the farmers. One major factor that directly affects adoption of any ICT initiative and success is the attitude of the audience towards it. Thus, an effort has been made to study the attitude of the user farmers and non-user farmers towards this programme. The study has been carried out in the Tarai region of Uttarakhand. Purposive sampling was done to select the Udham Singh Nagar district and simple random sampling was done to select the centres from two hubs - Kashipur and Kichcha. In all, 220 farmers (110 users and 110 non-users) were selected for the study. The fi ndings indicate that e-choupal has considerably provided some insights into the attitude of farmers towards the programme. The attitude of the users was better than that of the non-users towards e-choupal and its components, as majority of the users had moderately favourable attitude towards the ITC Ltd. sanchalak as well as services provided at the e-choupal, whereas comparatively less number of non-users felt so. |
| Description: | Not Available |
| ISSN: | Not Available |
| Type(s) of content: | Research Paper |
| Sponsors: | Not Available |
| Language: | English |
| Name of Journal: | Journal of Global Communication |
| NAAS Rating: | Not Available |
| Volume No.: | 6(1) |
| Page Number: | 64-68 |
| Name of the Division/Regional Station: | Not Available |
| Source, DOI or any other URL: | 10.5958/j.0976-2442.6.1.008 |
| URI: | http://krishi.icar.gov.in/jspui/handle/123456789/28394 |
| Appears in Collections: | AEdu-NAARM-Publication |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| JGC-SuryaRathore.pdf | 47.2 kB | Adobe PDF | View/Open |
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