Market potentials of ecofriendly printed products using natural thickening agent and natural dyes by the consumers

Abstract

Mango (Mangifera indica L.) is one of the most favoured and commercially valuable fruit growing throughout the tropics and is used in a variety of food products. Considerable amounts of mango kernels (seeds) are discarded as waste after industrial processing of mangoes (Puravankara, Bohgra, & Sharma, 2000). Depending on the variety, mango kernels contain 6.0% protein, 11% fat, 77% carbohydrate, 2.0% crude fiber and 2.0% ash, based on the dry weight average. For successful commercial use of natural dyes, the appropriate and standardized printing techniques need to be adopted without scarifying required quality of printed textiles materials. Therefore, to obtain newer shades with acceptable colour fastness behavior and reproducible colour yield, appropriate scientific techniques or procedures need to be derived from scientific studies on preparation of printing paste, printing process variables, printing kinetics, compatibility of natural dyes with natural thickening agent. Eco friendly substance as alternative to toxic synthetic dyes, chemicals and thickening agents is upmost priority for the researchers and industrialists. The growing demand for eco friendly and sustainable products is playing an important role in promoting use of natural dyes and thickening agents. In the present study fabric were printed by block and screen printing technique using natural dye and natural thickening agent. And printed fabric further processed into value added, home furnishing and apparel products and assess their suitability at various parameters. An attempt was made to explore the market potentials of Eco friendly printed products, for this purpose sixty respondents were purposely selected. Block and screen printed products like stole, table cover, bed sheet, scarf, duppatta, sari border, necktie, magazine holder and letter holder were hand printed using natural starch obtained by Mango kernel and natural dye concentrate. Opinion of sixty respondents was obtained. Results revealed that all the printed products were liked by all the respondents. Respondents were ready to pay 20-50 per cent profit for the Eco friendly printed products.