Significance of print media in the dissemination of agricultural information among banana farmers in Tamil Nadu

Abstract

Agricultural communication is the process to disseminate the information or content about agricultural technologies and related knowledge among their stakeholders for the development of the Indian society. The diffusion of knowledge depends on the use of communication channels both by the scientists and farmers. Among the mass media, Print and electronic media found to be the most suitable for rural as well as agricultural target audiences. Though electronic media are wide use among the farmers, print media is still the key source for farmers to get information related to agriculture. The present study is carried out to assess usage of print media in dissemination of agricultural information among the banana growers in Tiruchirapalli district of Tamil Nadu. With a total sample size was 644 respondents. Nearly of half of the respondents relied mainly on newspapers for Planting information, Plant protection, Water source/ supply and Marketing aspects. The study found that half of the total respondents (40% Newspapers 10% magazines) use prints media to get information on banana cultivation.