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Please use this identifier to cite or link to this item:
http://krishi.icar.gov.in/jspui/handle/123456789/46608
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Praveen, K.V | en_US |
dc.contributor.author | Shiv Kumar | en_US |
dc.contributor.author | D. R. Singh | en_US |
dc.contributor.author | Prawin Arya | en_US |
dc.contributor.author | K. R. Chaudhary | en_US |
dc.contributor.author | Anil Kumar | en_US |
dc.date.accessioned | 2021-04-22T05:45:49Z | - |
dc.date.available | 2021-04-22T05:45:49Z | - |
dc.date.issued | 2013-01-01 | - |
dc.identifier.citation | Praveen K.V. et al. (2013).A study on economic behaviour, perception and attitude of households towards traditional and modern food retailing formats in Kochi. Journal of Agricultural Marketing, 27(2), 142-151. | en_US |
dc.identifier.issn | Not Available | - |
dc.identifier.uri | http://krishi.icar.gov.in/jspui/handle/123456789/46608 | - |
dc.description | Not Available | en_US |
dc.description.abstract | Changes in tastes, preferences, lifestyle and changing diet pattern due to rising affluent population are prime factors responsible for emergence of modem retail in India. Primary survey on various socio-economic parameters from 120 randomly selected households in Kochi was conducted. Logit model, conjoint analysis and descriptive statistics were used to infer the results. The family income and distance to the nearest modern retail were found to influence the consumers ’ decision to purchase from modern retails. The high part-worth value for price (less than traditional retails ) points to the importance of price competition to attract consumers. Consumers are willing to coinpromi.se on quality for the sake of lower prime. Factor importance value of modern retail emphasized the need to devise a sale strategy containing two essential ingredients viz. less price than traditional retail and easiness to approach (less than 1 km ) to sustain in competitive race of agri-retail business in Kochi | en_US |
dc.description.sponsorship | Not Available | en_US |
dc.language.iso | English | en_US |
dc.publisher | Not Available | en_US |
dc.relation.ispartofseries | Not Available; | - |
dc.subject | Morden Retail | en_US |
dc.subject | Traditional Retail | en_US |
dc.subject | Consumer Preference | en_US |
dc.subject | Logit Model | en_US |
dc.subject | Conjoint Analysis | en_US |
dc.title | A study on economic behaviour, perception and attitude of households towards traditional and modern food retailing formats in Kochi | en_US |
dc.title.alternative | Not Available | en_US |
dc.type | Research Paper | en_US |
dc.publication.projectcode | Not Available | en_US |
dc.publication.journalname | Indian Journal of Agricultural Marketing | en_US |
dc.publication.volumeno | 27(2) | en_US |
dc.publication.pagenumber | 142-151 | en_US |
dc.publication.divisionUnit | Not Available | en_US |
dc.publication.sourceUrl | Not Available | en_US |
dc.publication.authorAffiliation | ICAR::Indian Agricultural Statistics Research Institute | en_US |
dc.publication.authorAffiliation | ICAR::Indian Agricultural Research Institute | en_US |
dc.publication.authorAffiliation | ICAR::National Institute of Agricultural Economics and Policy Research | en_US |
dc.ICARdataUseLicence | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf | en_US |
dc.publication.naasrating | 3.27 | en_US |
dc.publication.naasrating | 4.04 | - |
Appears in Collections: | AEdu-IASRI-Publication |
Files in This Item:
File | Description | Size | Format | |
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2.modernretail2.pdf | 5.41 MB | Adobe PDF | View/Open |
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