Sources of information used by the rural women in adopting different entrepreneurial trades in Jhunjhunu district of Rajasthan

Abstract

Women constitute a population of 586.0 million with 405.1 million in rural areas and 181.3 million in the urban areas in our country. The government and semi-government organizations are playing an important role in mobilizing women to become entrepreneurs. The support to women entrepreneurship will increase the level and status of women especially with reference to Indian condition. In Rajasthan, the role of rural women in development was acknowledged by the Government and their more participation was ensured through 50 percent reservation in Panchayati Raj institutes as well as other statutory measures. The present study was conducted in Jhunjhunu district of Rajasthan. Results of the study shows that Majority of the respondents regularly uses personal localite source 'friends' as source of information for women entrepreneurship. Among personal cosmopolite sources of information majority of the respondents (67.50%) were used the 'Aganwadi Supervisor' regularly as source of information for women entrepreneurship. The 16.25 percent of the respondents were used the 'newspaper' regularly as Impersonal cosmopolite sources of information for women entrepreneurship.