Role of social media in transforming Indian agriculture

Abstract

Social media has undeniably emerged as a powerful tool in the arsenal of the modern farmer, offering a multitude of benefits that extend far beyond the conventional boundaries of agricultural practices. Its role in facilitating knowledge exchange, market access and community support is particularly significant in the context of Indian agriculture, where such resources can dramatically influence productivity and sustainability. As digital literacy and access continue to improve, the potential of social media to transform the agricultural landscape remains vast, promising a future of enhanced efficiency and connectivity for the farming community. When the country’s farming is standing at a vulnerable condition due to rapid change of climate, it may be a right moment to inform them about climate resilient farming practices in the fastest way possible- the social media can become the best utility for that.