KRISHI
ICAR RESEARCH DATA REPOSITORY FOR KNOWLEDGE MANAGEMENT
(An Institutional Publication and Data Inventory Repository)
"Not Available": Please do not remove the default option "Not Available" for the fields where metadata information is not available
"1001-01-01": Date not available or not applicable for filling metadata infromation
"1001-01-01": Date not available or not applicable for filling metadata infromation
Please use this identifier to cite or link to this item:
http://krishi.icar.gov.in/jspui/handle/123456789/17478
Title: | The extent of adoption of the market intelligence among the summer cabbage growers |
Other Titles: | Not Available |
Authors: | D.V.Singh A.Mishra S.R.K.Singh |
ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
Author's Affiliated institute: | KVK , Kandhamal , Orissa University of Agriculture and Technology , Bhubaneswar ICAR::Agricultural Technology Application Research Institute-Zone VII |
Published/ Complete Date: | 2016-07-21 |
Project Code: | Not Available |
Keywords: | Demand, Extent of Adoption, Market Intelligence,Grading, Growers,Packaging |
Publisher: | International Journal of Humanities and Social Science Invention |
Citation: | 2. D.V.Singh, A.Mishra, S.R.K.Singh (2016). The extent of adoption of the market intelligence among the summer cabbage growers. International Journal of Humanities and Social Science Invention. Vol. 5 (7): pp 67-70. |
Series/Report no.: | Not Available; |
Abstract/Description: | The cultivation of vegetables, which is done mainly for marketing purpose, is known as commercial vegetable cultivation. Having achieved self-sufficiency in production led agriculture, India have to focus on market oriented Agriculture, which generate additional value to the farm produce, income and employment for farmers. Market oriented agriculture means adding value may be in terms of on-farm and off-farm income and employment generation by the production of agriculture and product. Commodity marketing research is an essential item in the marketing continuum. Price forecasts, preferences for consumers and industries, cost of storage, transport, etc. collectively known as market intelligence and to be disseminated at the time of sowing and harvesting. Market intelligence is life blood of the market, therefore, it has great importance in market oriented cultivation. The present study was confined to “Ex-Post facto” research design. Present study was conducted to measure the extent of adoption of market intelligence regarding market oriented cultivation of summer cabbage teacher made tests were developed. Six practices in market intelligence namely, grading, packaging, transportation, demand, sources to know selling price and marketing channel were selected for adoption. Study revealed that majority (79.27 per cent) of the respondents had medium to high level of overall adoption of market intelligence. More than half of the respondents had adopted grading, transportation and marketing channel practices, while demand, source to know selling price and packaging practices were less adopted by the respondents. The independent variables viz., education, education of family, land holding, annual income and level of knowledge of the summer cabbage growers were established positively and highly significant association with their extent of adoption of market intelligence. Age of the summer cabbage growers was associated negative and highly significant with their extent of adoption of market intelligence. The size of family of the summer cabbage growers was failed to establish any significant association with extent of adoption of market intelligence regarding market oriented cultivation of summer cabbage |
Description: | Not Available |
ISSN: | Not Available |
Type(s) of content: | Annual Report |
Sponsors: | Not Available |
Language: | English |
Name of Journal: | The e xtent of a doption of the m arket i ntelligence among the s ummer c abbage g rowers |
Volume No.: | Volume 5 Issue 7 |
Page Number: | PP. 67 - 70 |
Name of the Division/Regional Station: | Not Available |
Source, DOI or any other URL: | Not Available |
URI: | http://krishi.icar.gov.in/jspui/handle/123456789/17478 |
Appears in Collections: | AExt-ATARI Z9-Publication |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Adoption of Market intelligency-2016.pdf | 154.6 kB | Adobe PDF | View/Open |
Items in KRISHI are protected by copyright, with all rights reserved, unless otherwise indicated.