Content Analysis and Comparative Study of Good Management Practices Followed by Community Radio Stations

Abstract

The study was taken up to compare the content broadcasted and good management practices followed in three community radio stations (CRS) operational under state agricultural university (SAU), Krishi Vigyan Kendra (KVK) and non-government organization (NGO). A sum of 120 listeners and 30 staff members were interviewed. Some of the good management practices of SAU-CRS recorded were: more number of village volunteers, versatile content creation, connecting with sponsoring agencies, knowledge back up by scientists. KVK-CRS practiced a messaging service to give alert to the listeners about important programmes. NGO-CRS maintained 12 members’ content management committee, which comprised rural women and innovative farmers. It has also installed wind mill to generate electricity during power cut. Major programmes aired from the community radios were listed across broadcast timings subjects covered, duration, frequency per week, format of presentation and resource person.