Attitude of agro-input dealers towards eParwana eAgri service in Maharashtra

Abstract

There is an increasing realisation about the potentialities of Information and Communication Technology in dissemination of agricultural technologies among all the stakeholders involved in agriculture. The end user’s perception about any developmental activity is priceless resource to policy makers for designing suitable policies and strategies to implement it effectively. Towards this end, the study was conducted in Pune district of Maharashtra with random sample of 30 agro-input dealers to measure the attitude of agro-input dealers towards eParwana eAgri services. Data were collected through well-structured interview schedule and analysed by using descriptive statistics and multinomial logistic regression. It was observed that about 53.34% of men agro-input dealers had favourable attitude, whereas about 66.67% of women agro-input dealers had most favourable attitude towards eParwana services. It was satisfying to note that overall 93.33% of agro-input dealers had favourable to most favourable attitude towards eParwana services. The maximum likelihood estimates indicates that gender and education were found to be positively significant at 5% level of significance.