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Please use this identifier to cite or link to this item:
http://krishi.icar.gov.in/jspui/handle/123456789/32759
Title: | New initiative for community mobilization |
Other Titles: | New initiative for community mobilization |
Authors: | ICAR_CRIDA |
ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
Author's Affiliated institute: | ICAR_CRIDA |
Published/ Complete Date: | 2005-01-01 |
Project Code: | Not Available |
Keywords: | community mobilization, technology appropriation, incentives, IVR, mobile phones |
Publisher: | ICAR_CRIDA |
Citation: | Not Available |
Series/Report no.: | Not Available; |
Abstract/Description: | We deªne community mobilization as ofºine activities typically required in ICTD initiatives to train users and drive adoption for the sustained use of ICTs within the community. Community mobilization forms an important but underdiscussed component of ICTD initiatives. In this article, we present a case study of a voice-based community media platform in rural central India and the experiments it has undergone with multiple community mobilization strategies over a period of ªve years. We analyze different phases of community mobilization and draw insights related to how technology platforms can be appropriated by speciªc actors to drive their own agendas, how organizational control can be imposed to prevent undesirable appropriation, yet give communities the ºexibility to use the platform according to their needs, and how group structures and hybrid ªnancial-social incentives can be created to build sustainable networks that can be replicated and scaled in a standardized manner. We use the Actor-Network Theory, along with Olson’s Theory of Groups and Incentives to explain our observations. Our methods can be generalized and applied by other ICTD initiatives to evaluate their own community mobilization strategies. |
Description: | Not Available |
ISSN: | Not Available |
Type(s) of content: | Book |
Sponsors: | Not Available |
Language: | English |
Name of Journal: | Not Available |
Volume No.: | Not Available |
Page Number: | Not Available |
Name of the Division/Regional Station: | Not Available |
Source, DOI or any other URL: | Not Available |
URI: | http://krishi.icar.gov.in/jspui/handle/123456789/32759 |
Appears in Collections: | NRM-CRIDA-Publication |
Files in This Item:
File | Description | Size | Format | |
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New initiative for community mobilization.pdf | 1.36 MB | Adobe PDF | View/Open |
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