Efficiency and Performance of Inland Fish Markets in Nanded District of Maharashtra: A Supply Chain Approach

Abstract

The study has analysed the marketing structure and various constraints faced by the actors involved in the marketing of fishes and has suggested some measures for smooth operation and regulation of fish marketing in Nanded district of Maharashtra. The study has identified the marketing channels involved in marketing the fishes which comes from various reservoirs in the district. It is found that there are 5 channels and channel 2 (known as wholesaler channel) dispose maximum (51.12%) of fishes in the state. The constraint analysis through rank based quotient is done to analyse the various problems faced by stakeholders during marketing. RBQ analysis revealed that the storage facility, transportation and price fluctuations are the major constraint faced by all the marketers. The Nanded is the major and biggest market in the district and the fishes from all the nearby villages and blocks transports to the market. The Government should consider the challenges faced by the marketers of this region encourage fish marketing by building organized market.