Influence of Covid-19 Pandemic on Clothing Interests of Working Women

Abstract

The Covid-19 pandemic has spread exponentially across the world, creating a significant impact on social lives, and it varies across the different age and culture groups. The pandemic is harming health, social and economic well-being worldwide, with women at the centre specially the working women. The clothing interests of working women were changed drastically due to the influence of the pandemic. Therefore, the main aim of the study was to find out whether the Covid-19 pandemic also affects the clothing behaviour of working women as it affects in socio-economic and other aspects such as livelihoods, food systems etc. Study revealed that 80% of the respondents agreed, Covid-19 had affected their clothing interests whereas 20% of the respondents disagree to this. The respondents prefer mostly casual wear (66%) while coming to office. The respondents like to wear cotton materials (82%) because they consider comfort as it is the main key in putting together work and looks during this pandemic. Most of the respondents (56%) find that care of clothes a very tiring job during this pandemic.