Consumer Preference on Different Aspects of Honey

Abstract

The study focuses on the nutritional aspects of honey. Information regarding consumption and purchasing pattern of honey by the consumers was collected using a structured questionnaire developed and pretested. A convenient sampling method was adopted to select the respondents.Percentage analysis was used to study the general characteristics of the consumers which include age,sex, occupation, education, body mass index (BMI),family income, food habits, duration of honey used.The factors were first categorized into different levels based on their mean value and percentage was calculated to draw meaningful inferences. In conclusion, It can be seen that highest weight-age of 76.0 percent was given to the health benefits of honey followed by nutritional benefit of honey. Consumer’s most preferred parameter while purchasing honey is taste.Study on consumer’s preference for certified honey revealed that 41 percent of the respondents look forcertified honey while purchasing.