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http://krishi.icar.gov.in/jspui/handle/123456789/59133
Title: | Marketing Behaviour of Vegetable Growers in Uttarakhand hills |
Other Titles: | Not Available |
Authors: | Shailesh Kumar1 , M.L. Roy and Anirban Mukherjee |
ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
Author's Affiliated institute: | ICAR::Central Research Institute for Jute and Allied Fibres ICAR::Vivekananda Parvatiya Krishi Anusandhan Sansthan |
Published/ Complete Date: | 2018-01-01 |
Project Code: | Not Available |
Keywords: | Hill agriculture, Marketing constraints, Value chain, Vegetable |
Publisher: | Society for Community Mobilization for Sustainable Development, Division of Agricultural Extension, IARI, New Delhi-110012 |
Citation: | Kumar S., Roy M.L. and Mukherjee A (2018 ) Marketing Behaviour of Vegetable Growers in Uttarakhand hills. Journal of Community Mobilization and Sustainable Development. 13(1): 68-74 |
Series/Report no.: | Not Available; |
Abstract/Description: | Vegetable production has great economic importance in hills of Uttarakhand. For deriving optimum return from the production, marketing of green vegetables is very crucial. A study was conducted in Almora and Nainital districts of Uttarahand to find out marketing behaviour of the vegetable growers and constraints in marketing of vegetable produce. Results revealed that distant mandi was a major choice for sale of the produce. Majority of farmers sold their full produce by using private mode of transportation. They followed grading and standardization and spent more than six hours in a week for farm related activities. Relatives/friends and vegetable merchants were major sources of market preference. The major marketing constraints were higher commission rate of middlemen, fluctuating market rate, non-availability of nearby market, high transportation charges and high cost of packaging material. The solution lies in creation of horticulture based self-help group at village level, organization of weekly Hat, strict compliance of rules and regulation of regulated market, guidance on market avenues from time to time to the vegetable growers. |
Description: | Not Available |
ISSN: | Print ISSN 2230 – 9047 Online ISSN 2231 – 6736 |
Type(s) of content: | Research Paper |
Sponsors: | Not Available |
Language: | English |
Name of Journal: | Journal of Community Mobilization and Sustainable Development |
Journal Type: | Biannual |
NAAS Rating: | 5.67 |
Volume No.: | Vol. 13(1) |
Page Number: | 68-74 |
Name of the Division/Regional Station: | Not Available |
Source, DOI or any other URL: | Not Available |
URI: | http://krishi.icar.gov.in/jspui/handle/123456789/59133 |
Appears in Collections: | CS-CRIJAF-Publication |
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