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Please use this identifier to cite or link to this item:
http://krishi.icar.gov.in/jspui/handle/123456789/70899
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | A. Shanmuka | en_US |
dc.contributor.author | V. Lenin | en_US |
dc.contributor.author | V. Sangeetha | en_US |
dc.contributor.author | L. Muralikrishnan | en_US |
dc.contributor.author | V. Ramasubramanian | en_US |
dc.contributor.author | Alka Arora | en_US |
dc.date.accessioned | 2022-03-30T06:58:17Z | - |
dc.date.available | 2022-03-30T06:58:17Z | - |
dc.date.issued | 2022-02-16 | - |
dc.identifier.citation | A. Shanmuka, V. Lenin, V. Sangeetha, L. Muralikrishnan, V. Ramasubramanian, Alka Arora (2022). Analysis of Factors Affecting Social Media Utilization of Extension Agents, Indian Journal of Extension Education, 58(2), 110-14. | en_US |
dc.identifier.issn | 0537-1996 | - |
dc.identifier.uri | http://krishi.icar.gov.in/jspui/handle/123456789/70899 | - |
dc.description | Not Available | en_US |
dc.description.abstract | Digitalization of communication networks through social media platforms is the most important tool to increase the reach and impact of agricultural advisory services. A profound need to study the extent of usage of social media by extension agents and factors influencing its usage was felt and to analyze the extent of usage, a composite index was developed during 2021 by using seven sub-indices that had a Cronbach alpha value of 0.903. To study the extent of usage 160 extension agents through a proportionate random sampling method were selected from Andhra Pradesh where the majority of the extension agents had a medium extent of usage which accounts for 44.37 per cent. Based on the correlational analysis it is found that innovative proneness (p<0.05), scientific orientation, job perception, technology management orientation, information management orientation, orientation towards extension service profession have a significant and positive correlation with the extent of usage of social media at 0.01 level of significance. Based on stepwise regression analysis it revealed that five variables were a good fit with an R-square of 35.7 per cent. The findings may help in framing a social media-led extension strategy by extension organizations and government bodies to reach the grassroots of the rural communities. | en_US |
dc.description.sponsorship | Not Available | en_US |
dc.language.iso | English | en_US |
dc.publisher | Not Available | en_US |
dc.relation.ispartofseries | Not Available; | - |
dc.subject | Social media | en_US |
dc.subject | Extent of usage index | en_US |
dc.subject | Socio personal | en_US |
dc.subject | Job-related characteristics | en_US |
dc.title | Analysis of Factors Affecting Social Media Utilization of Extension Agents | en_US |
dc.title.alternative | Not Available | en_US |
dc.type | Research Paper | en_US |
dc.publication.projectcode | Not Available | en_US |
dc.publication.journalname | Indian Journal of Extension Education | en_US |
dc.publication.volumeno | 58(2) | en_US |
dc.publication.pagenumber | 110-114 | en_US |
dc.publication.divisionUnit | Computer Division | en_US |
dc.publication.sourceUrl | Not Available | en_US |
dc.publication.authorAffiliation | ICAR::Indian Agricultural Statistics Research Institute | en_US |
dc.ICARdataUseLicence | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf | en_US |
Appears in Collections: | AEdu-IASRI-Publication |
Files in This Item:
File | Description | Size | Format | |
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Shanmuka IJEE Vol. 58(2).pdf | 2.41 MB | Adobe PDF | View/Open |
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