Status and scope of e-commerce in agribusiness in India

Abstract

In today’s agriculture and the food supply chain in general, there appears a history of quick adoption and assimilation of new technologies, especially cost reduction technologies. Agriculture was identified as one of the great promises of e-commerce due to the high level of fragmentation present in the supply chain, large volumes traded, and homogeneous products only reinforced the expectations. Internet technology has provided the possibility for cost reduction and demand enhancement along the food supply chain through the use of e-commerce. This paper encapsulates the status of Information Technology and Agriculture in India, ebusiness platform for Indian Agriculture market and challenges as well as strategies in adoption of e-commerce in agribusiness sector in India. The present study starts with a pitching to ecommerce and agriculture along with general framework for e-commerce adoption followed by different business models supporting e-commerce adoption. But e-commerce is still relatively primitive, but today more and more companies want to publish on the Internet itself, as this is essential to remain competitive.