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http://krishi.icar.gov.in/jspui/handle/123456789/81141
Title: | Personalized Advisory and Climate Information Service for Smallholders of South Central India |
Other Titles: | Not Available |
Authors: | V.V. Sumanth Kumar Surya Rathore Rupan Raghuvanshi B. Padmaja |
ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
Author's Affiliated institute: | ICAR::National Academy of Agricultural Research and Management |
Published/ Complete Date: | 2021-12-01 |
Project Code: | Not Available |
Keywords: | Green SIM, GreenPHABLET, ICT mediated personalized advisory services, Information database |
Publisher: | Not Available |
Citation: | Not Available |
Series/Report no.: | Not Available; |
Abstract/Description: | The remarkable penetration of smart phones and enhanced rural internet base/IT infrastructure can be mainly attributed to the devices user-friendly interface and low data cost/free government-sponsored internet. ICT appliances in agriculture enables farmers to leverage digital technology as a potential tool by providing access to location based, personalized, and various factor specific advisory services. In this context, an initiative, “GreenPHABLETTM powered by the GreenSIM,” is implemented in India to benefit small farm holders wherein farmers can access their farm-specific information through Green Phablet. It is an appliance which is a combination of rugged tablet with robust hardware, specially designed to suit challenging agricultural field situations powered by Green SIM Card, so as to utilize the core functions of a SIM card, for delivering free Voice calls along with app-based information. The advisory is transmitted based on the cloud-powered intelligent information database built by annotating the data collected from various scientific personnel involved in the agriculture domain. The database has been built to facilitate the provision of a wide range of information services. Personalized advisories services were provided on fertilizer application, market intelligence, demand and supply patterns, weather forecast, traditional and modern crop production techniques, disease and pest management practices, etc. Another set of voice based participatory advisory also provided to the farmers to create interest and improve the listening patterns. In this context, an impact study was conducted to analyze the effect of ICT-mediated technology intervention in delivering personalized information services, including climate-related information on Pigeon pea varieties throughout the crop season in the Adakkal region Mahabubnagar, Telangana. The focus group for the study was 300 active users across 21 revenue villages. The results showcased that personalized advisories are practical and relevant as they provide customized information services to individual farmers. The average pick-up percentage and listening duration of voice messages among the farmers increased when messages were broadcasted using their fellow farmers’ voices as compared to the Voice of artists. |
Description: | Not Available |
ISSN: | Not Available |
Type(s) of content: | Research Paper |
Sponsors: | Not Available |
Language: | English |
Name of Journal: | Indian Journal of Dryland Agricultural Research and Development |
Journal Type: | Not Available |
NAAS Rating: | Not Available |
Impact Factor: | Not Available |
Volume No.: | 36(2) |
Page Number: | 37-42 |
Name of the Division/Regional Station: | Not Available |
Source, DOI or any other URL: | Not Available |
URI: | http://krishi.icar.gov.in/jspui/handle/123456789/81141 |
Appears in Collections: | AEdu-NAARM-Publication |
Files in This Item:
File | Description | Size | Format | |
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IJDARD2021_2-41-46_Sumanth.pdf | 969.45 kB | Adobe PDF | View/Open |
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