Record Details

HYBRID SEED MARKET OF BIHAR AND JHARKHAND

KrishiKosh

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Field Value
 
Title HYBRID SEED MARKET OF BIHAR AND JHARKHAND
 
Creator Santosh Kumar Singh
 
Contributor Narayanaswamy, K. S
 
Subject HYBRID SEED, MARKET, BIHAR , JHARKHAND
 
Description SEED BUSINESS : A BUSINESS OF TRUST
The Indian seed program is still in nascent stage and the seed industry in India is
changing rapidly in response to policies and technologies . Of the 90 million hectare
area under food crops, a mere of 10-12% area under quality or certified seeds. The use
of hybrid seed is very low but awareness about the high yield and good quality of
products from hybrid seeds have attracted the farming community to switch over to
new high yielding varieties and hybrid seeds.
MNC’S have concentrated on MAIZE & SUNFLOWER as their access to
international germplasm gives them a competitive advantage. Since, seed is a
fundamental ,crucial, and yield enhancing input for sustained growth in farm
production ,the role of seed sector has been becoming more popular to ensure the
adequacy, seed quality and varietal diversity. It is also a truth that agriculture
accounts 28% of GDP of India with a growth rate of 2.7% per annum since
independence which is greater than the annual population growth rate of country.
The farmers acceptance of Hybrid seeds in different region of BIHAR and
JHARKHAND is also a positive indication of the growth of seed industry .Due of
that seed companies are also looking for new market to increase their shares by
increasing the seed sales.
ADVANTA INDIA and PROAGRO are dominating in the sunflower market while
MONSANTO is now the largest supplier of Maize. Besides that these MNC’S are not
only playing in the field but also trying to analyse the seed market in different way
like by volume, by value, by the nature of varieties available( hybrid or nonhybrid),
by the source of variety (public or private), and by supplier etc.
Finally their main target is to increase the percentage of seed purchased each year ,but
also to reduce the quantity of seed sown per unit area, because of high cost. By
considering all these things like seed scenario, market situations etc. a seed business
is a seasonal business. Therefore the existing situation of the cut throat competition to
garner market share ,the company should give more importance to dealers ,
distributors , field staff who are dynamic , posses skill , persuasive attitude and
convincing nature in dealing the farmers more trustfully.
 
Date 2016-08-22T14:25:05Z
2016-08-22T14:25:05Z
2003
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/73304
 
Language en
 
Relation D6983;
 
Format application/pdf
 
Publisher ACHARYA N.G. AGRICULTURAL UNIVERSITY RAJENDRA NAGAR, HYDERABAD - 500 03 0