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CONSUMER PREFERENCE FOR E-MARKETING IN BANGALORE CITY

KrishiKosh

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Title CONSUMER PREFERENCE FOR E-MARKETING IN BANGALORE CITY
 
Creator NEELAMMA, R. KOLAGERI
 
Contributor NAGARAJA, G N
 
Subject ---
 
Description The study was conducted to know the consumer perception about
e-marketing in Bangalore city. The major objectives of the study were to
analyse the factors influencing consumer perception about e-marketing
and analysis of constraints of e-marketing. Primary data was collected
randomly from consumers through pre-tested structured schedule. Emarketing
is broad term which has eight formats. Many of the companies
adopted different formats of e-marketing. Most of the consumers
preferred to shop through e-marketing service because of its easy
transaction, cost effectiveness, discounts on products, multiple choices
for a single product, door delivery, quick responding service and security
on debit and credit card accounts. Eighty five per cent of the consumers
have fair perception about e-marketing service. With regard to
constraints in e-marketing service internet connection problem, power
problem, customer query, delay in delivery, wrong product delivery were
the major constraints documented. Flipkart.com, snapdeal.com and
amazon.com are the major rated websites among e-marketing using
consumers. Fifty seven per cent of consumers accepted cash on delivery
mode of payment for the transaction. It is found that apart from eshopping
other e-marketing services like e-ticket booking, e-banking,
phone recharging and money transfer are also used by the consumers.
Majority of the consumers opined that for internet fraud cases they
approach consumer court. Practical utility is that for the present project
study only four category of products are taken as all categories of
products are transacted through the internet. Internet service even after
having past decade history e-shopping service is still in its infancy stage.
hence there is an ample opportunity to take the study with other
category of products.
 
Date 2016-11-15T11:35:55Z
2016-11-15T11:35:55Z
2012-11-21
 
Type Thesis
 
Identifier Th-10425
http://krishikosh.egranth.ac.in/handle/1/85568
 
Language en
 
Format application/pdf
 
Publisher University of Agricultural Sciences GKVK, Bangalore