Record Details

Water Harvesting Through Application of Social Marketing Strategy––A Case Study in Banwar Village, Madhya Pradesh, India

KRISHI: Publication and Data Inventory Repository

View Archive Info
 
 
Field Value
 
Title Water Harvesting Through Application of Social Marketing Strategy––A Case Study in Banwar Village, Madhya Pradesh, India
Not Available
 
Creator Mahesh Rao, R Sendhil, Narendra Singh Chandel, V Rajagopal, Sangeeta Mandal, Monika Shukla, Pradip Karmakar, Atmanand Tripathi
 
Subject Social marketing, Banwar village, Water harvesting, Groundwater recharge
 
Description Not Available
The present study was carried out in a dry tract of central plateau region (Banwar village, Madhya Pradesh, India) by a team of trainee scientists inducted for the National Agricultural Research System (NARS), India. Observations recorded in the village indicated the harsh effects of declining water table owing to poor precipitation and the need for water harvesting to sustain people’s livelihood since agriculture being their primary profession. Considering social marketing strategy, the goal was set to recharge groundwater and increase the water availability for irrigation purpose. Visualising groundwater recharge through water harvesting as the end product; organising training programmes, method demonstrations, village level exhibitions and visit to other successful water harvesting regions were set as the promotion strategies to achieve the set goal. Work plan was devised by the trainee scientists and set to act further. Nevertheless, successful social marketing needs the partnership of local government bodies and nongovernmental organizations (NGOs) that play a significant role in changing the complex social structure of the people—the ultimate beneficiaries of end product.
Not Available
 
Date 2018-11-23T07:08:39Z
2018-11-23T07:08:39Z
2014-04-01
 
Type Research Paper
 
Identifier Not Available
Not Available
http://krishi.icar.gov.in/jspui/handle/123456789/12926
 
Language English
 
Relation Not Available;
 
Publisher Not Available