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Please use this identifier to cite or link to this item:
http://krishi.icar.gov.in/jspui/handle/123456789/14749
Title: | Analysing the Value Chain of Quinoa: A Case Study of Quinoa - The Queen to be Case by K. Srinivas, Upma Dubey & Navya Lalitha |
Other Titles: | Not Available |
Authors: | K. Srinivas Upma Dubey Navya Lalitha |
ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
Author's Affiliated institute: | ICAR::National Academy of Agricultural Research and Management ICAR::National Academy of Agricultural Research and Management ICAR::National Academy of Agricultural Research and Management |
Published/ Complete Date: | 2018-04-16 |
Project Code: | Not Available |
Keywords: | Quinoa, Nutrifood Market, India, Health, Agriculture |
Publisher: | sage journals |
Citation: | Not Available |
Series/Report no.: | Not Available; |
Abstract/Description: | This case is about Quinoa, a nutritious grain which has minimal penetration in Indian food industry. Inner being wellness private ltd., a Nutraceutical firm, took up the challenge of introducing quinoa on a large scale, to make a difference in the Indian grain market. The case analyses Quinoa in terms of its utility, market potential, and also feasibility to the Indian market. It deals with the value chain of Quinoa from the perspective of all the stakeholders involved. The case also has found out the loopholes in the value chain and provides ideas to be formulated to overcome the same. It has a study about cost cutting methods which could improve the price competitiveness of Quinoa. It highlights the scope of Quinoa to be included in the food bowl of India |
Description: | Not Available |
ISSN: | Not Available |
Type(s) of content: | Journal |
Sponsors: | Not Available |
Language: | English |
Name of Journal: | sage Journal |
NAAS Rating: | Not Available |
Volume No.: | Volume 4, Issue 4, |
Page Number: | 31 - 38 |
Name of the Division/Regional Station: | Not Available |
Source, DOI or any other URL: | https://journals.sagepub.com/doi/abs/10.1177/2455265820150404 |
URI: | http://krishi.icar.gov.in/jspui/handle/123456789/14749 |
Appears in Collections: | AEdu-NAARM-Publication |
Files in This Item:
File | Description | Size | Format | |
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Analysing the Value Chain of Quinoa A CAse study.pdf | 2.06 MB | Adobe PDF | View/Open |
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