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http://krishi.icar.gov.in/jspui/handle/123456789/31634| Title: | Farm Women's willingness to pay for bio fortified rice variety-a micro level study |
| Other Titles: | Not Available |
| Authors: | Amtul Waris, CN Neeraja and M M Azam |
| ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
| Author's Affiliated institute: | ICAR::Indian Institute of Rice Research |
| Published/ Complete Date: | 2019-06-30 |
| Project Code: | Not Available |
| Keywords: | Micronutrient deficiencies, Bio-fortified rice, willingness to pay, contingent valuation method, farm women |
| Publisher: | Not Available |
| Citation: | Not Available |
| Series/Report no.: | Not Available; |
| Abstract/Description: | Milled rice, though a good source of energy, is poor source of micronutrients. Where rice is a staple food, fortification with essential vitamins and minerals would make it more nutritious, which can fetch premium price. This study used the contingent valuation method (CVM) to estimate the farm women's willingness to pay (WTP) for DRR Dhan 45, the bio-fortified (with zinc) rice variety developed by ICAR-Indian Institute of Rice Research, Hyderabad. Correlation analysis was carried out to ascertain the significant relationships of WTP with socioeconomic variables. The farm women were willing to pay an average premium of about 26% over the prevailing price of non-bio-fortified rice. The results also showed that young and educated farm women are willing to pay higher price, who in turn could be the potential target group for creating awareness and promotion of bio-fortified rice varieties to address the micronutrient deficiencies among malnourished masses |
| Description: | Not Available |
| ISSN: | Not Available |
| Type(s) of content: | Research Paper |
| Sponsors: | Not Available |
| Language: | English |
| Name of Journal: | Oryza |
| NAAS Rating: | 5.03 |
| Volume No.: | 56 (2) |
| Page Number: | 236-241 |
| Name of the Division/Regional Station: | Agricultural Chemicals |
| Source, DOI or any other URL: | Not Available |
| URI: | http://krishi.icar.gov.in/jspui/handle/123456789/31634 |
| Appears in Collections: | CS-IIRR-Publication |
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