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http://krishi.icar.gov.in/jspui/handle/123456789/45866
Title: | Marketing effciency of vegetables in developing economies: Evidences for critical intervention from Rajasthan, India |
Other Titles: | Not Available |
Authors: | Chand, K. Kumar, S. Suresh, A. Dastagiri, M. B. |
ICAR Data Use Licennce: | http://krishi.icar.gov.in/PDF/ICAR_Data_Use_Licence.pdf |
Author's Affiliated institute: | ICAR::Indian Grassland and Fodder Research Institute dryland systems in south Asia International crop Research Institute for Semi-Arid Tropics, Patancheru, Hyderabad, India ICAR::Central Institute of Fisheries Technology ICAR::National Academy of Agricultural Research and Management |
Published/ Complete Date: | 2020-08 |
Project Code: | Not Available |
Keywords: | Group marketing Infrastructure Marketing cost Marketing efficiency Price spread |
Publisher: | Indian Council of Agricultural Research |
Citation: | Chand, K., Kumar, S., Suresh, A. and M.B. Dastagiri (2020) Marketing efficiency of vegetables in developing economies: Evidences for critical intervention from Rajasthan, India, Indian Journal of Agricultural Sciences. 90 (8): 1419–1427. |
Series/Report no.: | Not Available; |
Abstract/Description: | The purpose of the study is to identify the marketing channels, the relative profitability, and marketing efficiency of vegetables in a developing country, India, and identify points for critical intervention. The study uses field level data collected from farmers who cultivate carrot and tomato. Farm level data was collected from 240 farmers, 60 wholesalers (traders/contractors) and 60 retailers. Farmer’s share in consumer’s rupee is about 25% in carrot and 41% in tomato. The marketing efficiency index in prominent channels of 0.33 in carrot and 0.71 in tomato is quite low. The most common and important constraint is the non-adherence of traders with the prescribed auction system leading to lower price realisation to the farmers, followed by excessive deductions from value realised. Suggestions are provided to enhance marketing efficiency. |
Description: | Not Available |
ISSN: | 0019-5022 |
Type(s) of content: | Research Paper |
Sponsors: | Not Available |
Language: | English |
Name of Journal: | Indian Journal of Agricultural Sciences |
Journal Type: | National Journal |
NAAS Rating: | 6.21 |
Impact Factor: | 0.25 |
Volume No.: | 90 (8) |
Page Number: | 1419–1427 |
Name of the Division/Regional Station: | Not Available |
Source, DOI or any other URL: | Not Available |
URI: | http://krishi.icar.gov.in/jspui/handle/123456789/45866 |
Appears in Collections: | FS-CIFT-Publication |
Files in This Item:
File | Description | Size | Format | |
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Marketing efficiency of vegetables in developing economies- Evidences for critical intervention from Rajasthan, India.pdf | 333.79 kB | Adobe PDF | View/Open |
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