A producer company-an ideal value chain model for ornamental fish trade.

Abstract

Despite high potential and significance in domestic as well as international market, the ornamental fish trade remains an unorganized sector in the country. Nevertheless, the coordinated effort of the stakeholders offers enough scope for new avenues for horizontal and vertical expansion of the ornamental fish sector in India. Henceforth, it is essential to have an in depth knowledge of the multidimensional roles of the different intermediaries’ to bring them together on an organized platform. And one of such model that offers potential is establishing Producer Companies for ornamental fisheries. This model definitely offers maximum scope for cooperative involvement in the production and marketing process by the producer themselves led by a professional manager at the helm of affairs that will lead to overall development of the sector. Here an attempt has been made to highlight the existing scenario of ornamental fish sector and project a suitable institutional business model.