Study of Marine Fish Marketing In Ratnagiri District of Maharashtra: A Supply Chain Approach.

Abstract

With the objective of understanding the efficiency of the domestic Marine fish marketing system, the presentstudy was undertaken in the Ratnagiri district of Maharashtra. Channel 2 is responsible for the majority of the fish disposal,i.e., 51.12 percent, followed by channel 1(15.07%). The marketing cost, marketing margin and marketing efficiency of all sixmarketing channels were analyzed in the study. The investigation revealed the existence of 6 prominent marketing channelsprevalent in the district, out of which Channel 2 (Fisher-Auctioneers-retailer-consumer) was found to be the major channel interms of quantity handled with the share of about 51 percent. The analysis shows that the market cost is highest in thewholesaler (Rs. 4.83 Rs./Kg) due to the high catch handled per day by them. The cost is incurred to the auctioneers (Rs. 2.68Rs./Kg) due to low transportation costs and ice also minimum ice cost. The total price spread in the supply chain is estimated,and marketing efficiency is calculated for each supply chain. The fishers’ share in the consumer rupee is calculated as Rs.88.44 percent for the fourth channel. As the Fishermen’s share in the consumer rupee increases, the marketing efficiencyincreases, as seen in the various marketing channels.