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Public-private sector partnership in diversifying semi - arid tropical (SAT) systems through medicinal and aromatic plants

OAR@ICRISAT

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Relation http://oar.icrisat.org/5309/
 
Title Public-private sector partnership in diversifying semi - arid tropical (SAT) systems through medicinal and aromatic plants
 
Creator Ravinder Reddy, Ch
Wani, S P
Reddy, L M
Reddy, G T
Koppula, P
Alur, A S
 
Subject Agriculture-Farming, Production, Technology, Economics
 
Description The broad objective of the project is to enhance and sustain the productivity of medium and high water-holding capacity soils in the intermediate rainfall eco-regions of the semi-arid tropics of Asia. International Crops Research Institute for Semi-Arid Tropics (ICRISAT) has been developing sustainable and economically productive livelihood opportunities in rural areas through crop diversification and value addition. Promising strategies for crop diversification to help small-scale farmers linking up with reliable partners to support them with production technology and market high-value medicinal and aromatic (MAP) in public-private partnership mode. the lead crops selected by the farmers are in the focus of this case study are lemongrass (Cymbopogan flexuosus), coleus (Coleus forskolii), and Aswagandga(Withinia sominifera ). The farmers in the project area were resource poor, facing constraints such as, poor infrastructure, unscrupulous middlemen, and absence of production technology and reliable market for their crops to increase their farm income. By introduction of medicinal and aromatic plants (MAP) through technical backstopping, capacity building, and marketing support from private industries partnership developed. As a result of this innovative partnership with private sector has increased their farm income of project farmers when compared to their conventional crops, in addition , rural employment was generated due to the need of post-harvest handling and processing of their crops, increased trade value of crop products by growing more profitable crops and adding product value through village level processing. This holistic participatory process oriented approach includes new science tools, linking on-station research to on-farm watersheds, thematic and technical backstopping through private partnership and consortium of institutions were tested successful on pilot scale in SAT districts of Andhra Pradesh, India under APRLP-ICRISAT Project.
 
Publisher International Crops Research Institute for the Semi-Arid Tropics
 
Date 2008
 
Type Monograph
NonPeerReviewed
 
Format application/pdf
 
Language en
 
Rights —
 
Identifier http://oar.icrisat.org/5309/1/MAP%20broucher-doc.pdf
Ravinder Reddy, Ch and Wani, S P and Reddy, L M and Reddy, G T and Koppula, P and Alur, A S (2008) Public-private sector partnership in diversifying semi - arid tropical (SAT) systems through medicinal and aromatic plants. Working Paper. International Crops Research Institute for the Semi-Arid Tropics, Patancheru, Andhra Pradesh, India.