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Consumer surveys for sorghum and finger millet in Kenya and Tanzania. Socioeconomics Discussion Paper Series 10

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Relation http://oar.icrisat.org/7245/
 
Title Consumer surveys for sorghum and finger millet in Kenya and Tanzania. Socioeconomics Discussion Paper Series 10
 
Creator Schipmann-Schwarze, C
Orr, A
Mafuru, J
Mulinge, W
 
Subject Agriculture-Farming, Production, Technology, Economics
 
Description Sorghum and finger millet are two important cereal crops for farmers in semi-arid areas in
Eastern Africa. Both crops are traditionally cultivated for home consumption, but in recent
years market demand has increased. This offers new opportunities for smallholders to
commercialize production, which is seen as a pathway for prosperity in the dry lands. The
HOPE project aims to support smallholder commercialization in Eastern Africa.
Understanding consumption patterns for sorghum and finger millet is important for this
objective. The purpose of the consumer survey in Kenya and Tanzania was to provide an
overview of sorghum and finger millet consumption compared to maize and wheat, and to
understand reasons for consumption and non-consumption, in order to help develop
strategies to promote sorghum and finger millet consumption. In Kenya, a total of 454
consumers were interviewed. Two urban centres (Nairobi and Kisii) and two rural locations
(villages nearby selected urban locations), one each in a sorghum and finger millet
production and non-production area were selected for the survey. At each location,
consumers were interviewed at three different market outlets (supermarkets, small retail
shops and open-air markets). In addition, Nairobi was stratified into three different strata
(low, middle and high income) to capture consumption habits of different income areas of the
city. The majority of respondents in Kenya consume sorghum and finger millet on a monthly
basis. However, finger millet is more widely consumed than sorghum. For both crops, the
highest share of consumers is found in rural areas where the crop is grown. In the case of
sorghum, rural areas in non-production zones rank second, followed by urban areas in
production zones. Urban areas in non-production zones (Nairobi) have the lowest share of
sorghum consumers. For finger millet, urban areas in production zones rank second,
followed by rural areas in non-production zones. Nairobi again ranks last. In Nairobi, high
income areas have lowest share of sorghum and finger millet consumers. Maize is
consumed by almost all respondents and wheat by the vast majority and by a higher share
of respondents than sorghum and finger millet. The mean amount consumed in a month is
also highest for maize. This holds true in all settings. Wheat ranks second and finger millet
and sorghum third and fourth, respectively
 
Publisher International Crops Research Institute for the Semi-Arid Tropics
 
Date 2013
 
Type Socioeconomics Discussion Paper Series
NonPeerReviewed
 
Format application/pdf
 
Language en
 
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Identifier http://oar.icrisat.org/7245/1/ISEDPS_10.pdf
Schipmann-Schwarze, C and Orr, A and Mafuru, J and Mulinge, W (2013) Consumer surveys for sorghum and finger millet in Kenya and Tanzania. Socioeconomics Discussion Paper Series 10. [Socioeconomics Discussion Paper Series]