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Understanding Trait Preferences of Farmers for Post-Rainy Sorghum and Pearl Millet in India - A Conjoint Analysis

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Relation http://oar.icrisat.org/8789/
 
Title Understanding Trait Preferences of Farmers for Post-Rainy Sorghum and Pearl Millet in India - A Conjoint Analysis
 
Creator Basavaraj, G
Parthasarathy Rao, P
Achoth, L
Lagesh, -
Pokharkar, V G
Gupta, S K
Ashok Kumar, A
 
Subject Pearl Millet
Sorghum
 
Description A study was carried out on two important dryland crops, i.e., post-rainy season sorghum and pearl millet which are staples in Maharashtra, Karnataka, Rajasthan and Gujarat states of India. Both post-rainy (rabi) season sorghum and pearl millet are mainly grown under low rainfall regimes as they are drought tolerant and are prized for grain quality and fodder. The present study is undertaken to quantify the varietal attributes preferred by the formers for post- rainy sorghum and pearl millet using conjoint analysis technique. With this knowledge, researchers can focus on the most important features of seeds and design a variety that is most likely to gain acceptance of the target buyers. Further the utility attributes derived from the analysis are used to simulate preferences for new improved cultivars for both the crops that will identify the most preferred variety. The study would thus help in screening new improved cultivars of these crops for preferred attributes and overall preference.
 
Publisher Indian Society of Agricultural Economics
 
Date 2015
 
Type Article
PeerReviewed
 
Format application/pdf
 
Language en
 
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Identifier http://oar.icrisat.org/8789/1/Ind%20Jn%20of%20Agri%20%20Econ_70_1_130-143_2015.pdf
Basavaraj, G and Parthasarathy Rao, P and Achoth, L and Lagesh, - and Pokharkar, V G and Gupta, S K and Ashok Kumar, A (2015) Understanding Trait Preferences of Farmers for Post-Rainy Sorghum and Pearl Millet in India - A Conjoint Analysis. Indian Journal of Agricultural Economics, 70 (1). pp. 130-143. ISSN 0019-5014