Using Global Content Balancing to Solve the Broadband Penetration Problem in the Developing World: Case Study, India
DSpace at IIT Bombay
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Title |
Using Global Content Balancing to Solve the Broadband Penetration Problem in the Developing World: Case Study, India
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Creator |
GUMASTE, A
GOKHALE, P DAS, T PUROHIT, MK AGRAWAL, P |
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Description |
The growth of broadband services in India has been a fraction of the otherwise very impressive cellular growth of almost 500 million+ connections in the past decade. We extend our work in [1], in which we defined and analyzed the causes of the stagnation of broadband penetration in India, and propose a comprehensive solution. Specifically, we understand the problem from a business perspective, and then propose a novel techno-economic model that is shown to lead to enhanced broadband penetration. This model is based on a concept that we term global content balancing - showcasing the relationship between content and the proliferation of broadband. We show the working of this model and postulate reasons for its acceptability and success. A simulations study evaluates our solution and compares it to usage-based approaches, showing a return on investment improvement.
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Publisher |
IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC
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Date |
2014-10-16T13:17:25Z
2014-10-16T13:17:25Z 2012 |
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Type |
Article
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Identifier |
IEEE COMMUNICATIONS MAGAZINE, 50(5)74-81
http://dspace.library.iitb.ac.in/jspui/handle/100/15644 |
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Language |
en
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