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Customer Needs and Customer Satisfaction

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Relation http://eprints.cmfri.org.in/10824/
 
Title Customer Needs and Customer Satisfaction
 
Creator Rahman, M Ramees
Safeena, P K
 
Description Customer needs and customer satisfaction can be considered as something that is at
the centre of every successful business. Every business needs a reason for their
customers to buy from them and not their competitors. This is called a Unique Sales
Proposition (USP). Your USP can be identified by completing the phrase "Customers
will buy from me because my business is the only...". Your USP can change as your
business or your market changes, and you can have different USPs for different types
of customer. Any USPs is important because they are driven by what the customer
looks for when making a buying decision. It’s very important to review our USP as
well as the competitor’s USP to win the market.
 
Publisher ICAR-Central Marine Fisheries Research Institute
 
Date 2016
 
Type Book Section
NonPeerReviewed
 
Format text
 
Language en
 
Identifier http://eprints.cmfri.org.in/10824/1/Theeranaipunya_Ramees.pdf
Rahman, M Ramees and Safeena, P K (2016) Customer Needs and Customer Satisfaction. In: Training Manual on Theeranaipunya - Equipping Fisherwomen Youth for Future. ICAR-Central Marine Fisheries Research Institute, Kochi, pp. 259-262.