ICAR Research Data Repository for Knowledge Management
Creativity in advertising impact on communication effect and consumer purchase behaviour
Shodhganga@INFLIBNET
View Archive Info| Field | Value | |
| Title |
Creativity in advertising impact on communication effect and consumer purchase behaviour
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| Contributor |
Kunnanatt, James Thomas
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| Subject |
Brand Awareness
Mass Communication Brand Advertisement |
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| Description |
References p.206-218
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| Date |
2010-08-03T09:17:12Z
2010-08-03T09:17:12Z 2010-08-03 12th July, 2001 |
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| Type |
Ph.D.
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| Identifier |
http://hdl.handle.net/10603/391
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| Language |
English US
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| Rights |
university
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| Format |
None
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| Publisher |
Kottayam
Mahatma Gandhi University Rajagiri College of Social Sciences |
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| Source |
INFLIBNET
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