ICAR Research Data Repository for Knowledge Management
Evaluation of marketing strategies of commercial banks
Shodhganga@INFLIBNET
View Archive Info| Field | Value | |
| Title |
Evaluation of marketing strategies of commercial banks
|
|
| Contributor |
Sankaranarayanan, K C
|
|
| Subject |
Bank Marketing
Public Sector Banks Marketing Management Marketing Financial services |
|
| Description |
Include Bibliography, Appendices and List of Tables
|
|
| Date |
2010-08-06T10:42:45Z
2010-08-06T10:42:45Z 2010-08-06 October, 1991 December,1999 |
|
| Type |
Ph.D.
|
|
| Identifier |
http://hdl.handle.net/10603/544
|
|
| Language |
English US
|
|
| Rights |
university
|
|
| Format |
262p.
DVD |
|
| Publisher |
Kottayam
Mahatma Gandhi University Department of Economics |
|
| Source |
INFLIBNET
|
|