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A Study On The Inducing Factors Of Purchase Decision Of Selected Consumer Durables With Brand Equity And Extension With Special Reference To Coimbatore City

Shodhganga@INFLIBNET

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Field Value
 
Title A Study On The Inducing Factors Of Purchase Decision Of Selected Consumer Durables With Brand Equity And Extension With Special Reference To Coimbatore City

 
Contributor Dr. J. Murugesan
 
Subject
 
Description newline

 
Date 2015-06-23T04:54:43Z
2015-06-23T04:54:43Z
2015-06-23
12/11/2010
08/07/2013

 
Type Ph.D.
 
Identifier http://hdl.handle.net/10603/43822
 
Language English US
 
Relation
 
Rights university
 
Format A4

DVD
 
Coverage
 
Publisher Coimbatore
Bharathiar University
Department of Commerce
 
Source University