A system based integrated approach to assess and quantify the web quality
Shodhganga@INFLIBNET
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Title |
A system based integrated approach to assess and quantify the web quality
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Contributor |
Sandeep Grover
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Subject |
Interpretive Structural Modeling (ISM)
Web Quality Factors Web Quality Model Role of Web Quality in Emanufacturing Graph Theory Analytic Hierarchy Process (AHP) Mechanical Engineering |
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Description |
Measuring website quality has been a major concern since the invention of web. newlineMoreover with the advancement of web technology the dimensions to evaluate quality kept on changing. As such it becomes difficult to analyze and focus upon the critical dimensions which should be paid more attention relative to others. Additionally comparing similar websites on quality front need some quantitative approach. In such a scenario, the necessity to develop a quality system model for web environment arose which could be pursued quantitatively. The criteria for evaluating website quality to sufficiently assess the quality of a website require assimilation of critical factors in hierarchy of their importance. Since, with the advancement of web technology the website quality metrics has also changed, the evaluation metrics framework need to be developed as a hierarchical tree in order of their criticality. The selection of a website in terms of quality is a complex multi-criteria decision problem. The problem may be solved using systematic and logical approach to assess priorities based on the inputs of internal and external customers of website. A survey has been conducted to identify key website quality factors. The survey data has been utilized to apply TOPSIS technique for ranking of factors. Thereafter mean value of each factor is calculated and highest and lowest value of mean is taken for deciding an average cut-off value. The factors lying above this average value qualifies as critical web quality factors for further analysis. A web quality model is proposed on the basis of identified critical web quality factors. Analytic Hierarchy Process (AHP) involves several decision-makers with different conflicting objective to arrive at a consensus decision. In this thesis, a model is proposed based on AHP for website selection in terms of quality. Sensitivity analysisis performed to check the sensitivity of web quality factors on the alternatives i.e.websites. Bibliography p.186-204, Appendix p.172-184 |
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Date |
2013-04-03T05:18:51Z
2013-04-03T05:18:51Z 2013-04-03 n.d. 2011 n.d. |
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Type |
Ph.D.
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Identifier |
http://hdl.handle.net/10603/7877
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Language |
English
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Relation |
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Rights |
university
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Format |
204p.
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Coverage |
Engineering
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Publisher |
Rohtak
Maharshi Dayanand University Department of Engg and Technology |
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Source |
INFLIBNET
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