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Designing communication tools for responsible fisheries - Responsible Fisheries Series No. 7

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Relation http://eprints.cmfri.org.in/5197/
 
Title Designing communication tools for responsible fisheries - Responsible Fisheries Series No. 7
 
Creator Ramachandran, C
 
Subject Responsible Fisheries Series
 
Description The Concept of Responsible Fisheries advocated by FAO through
its Code of Conduct for Responsible Fisheries is considered as an
epitome among global efforts for realising the coveted goal of
sustainable utilization of our marine resources. The Code is a
landmark in marine development thinking as it represents the
consensus achieved by more than 150 nations across the world on
the directions we should follow in order to avoid resource depletion
due to irrational utilization behavior pattern shown by various stakeholders.
It is essential to inculcate awareness on the need to undertake all fisheries -related
activities on a responsible manner. Since the code is voluntary in nature, it is only
through concerted and continuous communication or extension interventions that
we can bring about desirable cognitive changes among the varied and multiple
resource users in the fisheries sector so that they would follow responsible practices
as a moral obligation.
Though the code was promulgated way back in 1995 it was not available in any of
the maritime vernaculars in our country, except Tamil till the year 2000. I am proud
to recall that Central Marine Fisheries Research Institute (CMFRI) could bring out a
Malayalam translation of this important international document in 2002 as an initial
and significant output of the NATP funded project titled "Designing and Validation
of Communication Strategies for Responsible Fisheries- A Co-learning Approach"
under the leadership of Dr. C. Ramchandran, Scientist, Agricultural Extension, Socio
Economic Evaluation and Technology Transfer Division (SEETTD), of the Institute.
The project could also bring out a number of well -validated communication tools
for making the fisher folk aware about the concept of responsible fisheries. This
includes animation films, pamphlets, books, CDs, campaign materials etc. It is worth
mentioning that the animation film "Little Fish and Tiny Nets" developed under
the project was short- listed in the prestigious "Earth Vision" video film festival held
in Tokyo in 2003.
I am happy that he has compiled his experiences he has gathered while carrying out
this project, along with other details, in this publication titled 'On Designing
Communication Tools for Responsible Fisheries". As the whole project activities were
organized in a Co -Learning mode, the emphasis given on insights and learnings
derived out of the very process of designing these communication tools is a welcome
departure. I am sure that this publication will be useful for all marine fisheries
stakeholders in general and the extension professionals working in this sector in
particular.
Prof.(Dr) Mohan Joseph
Modayil
(Director)
 
Publisher CMFRI, Cochin
 
Date 2004
 
Type Monograph
NonPeerReviewed
 
Format application/pdf
 
Language en
 
Identifier http://eprints.cmfri.org.in/5197/1/Responsible_Fisheries_series_7.pdf
Ramachandran, C (2004) Designing communication tools for responsible fisheries - Responsible Fisheries Series No. 7. Project Report. CMFRI, Cochin, Cochin.