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MARKET STATUS OF IPL PHOSPHATIC FERTILIZERS IN KHORDHA & PURI DISTRICTS

KrishiKosh

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Title MARKET STATUS OF IPL PHOSPHATIC FERTILIZERS IN KHORDHA & PURI DISTRICTS
 
Creator Nayak, Ratnakar
 
Contributor Mishra, S.N.
 
Subject MARKET, IPL, PHOSPHATE, FERTILIZERS
 
Description Fertilizers are key elements of modern technology and have played an important role in agriculture growth in India. However the demand-supply gap of fertilizers in India has increased in recent times. In this context a study has been carried out to find out supply & demand of phosphatic fertilizers produced by IPL in Khordha & Puri districts during the year 2014-2015. A study has been carried out on” Market status of IPL phosphatic fertilizers in Khordha & Puri districts” with following objectives viz.(1)The characteristics of the fertilizers market,(2)The supply & demand aspects of phosphatic fertilizers produced by IPL in Khordha & Puri district, (3)The growth rate in fertilizer consumption in Khordha & Puri districts and to. Study the acceptance of farmers for using the fertilizers. In this paper , potentiality of IPL fertilizers during year 2014-15 in Khordha & Puri districts of Odisha have been analyzed..For this purpose 25 numbers of IPL dealers, 100 numbers of retailers and 200 numbers of farmers were surveyed by using structured Questionnaires.
From the study it has been found that Fertilizers market in Khordha & Puri Districts is most competitive as well as volatile in nature. The products of IPL phosphatic fertilizers such as DAP & SSP need to be given priority so as to have a better market share. The rising competition among fertilizer companies must not be overlooked; rather proper planning should be made with branding and positioning strategies so as to make IPL the undisputed the market leader..
 
Date 2017-01-19T18:07:48Z
2017-01-19T18:07:48Z
2015
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/97208
 
Language en
 
Relation Th;4328