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PRODUCT SPECIFICATION AND PRICE REALISATION IN BROLIER INTEGRATOR’S VALUE CHAIN

KrishiKosh

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Title PRODUCT SPECIFICATION AND PRICE REALISATION IN BROLIER INTEGRATOR’S VALUE CHAIN
 
Creator Gauda, Tara Prasad
 
Contributor Behura, D.
 
Subject PRODUCT SPECIFICATION, PRICE REALISATION, BROLIER, VALUE CHAIN
 
Description The concept of vertical integration with contract farming as an intermediary chain of governance strategy is a commonly adapted ‘mantra’ by various integrators in the poultry industry. The system provides for several advantages in terms of efficiency in harnessing sophisticated technologies and achieving economies of scale even in geographically distributed and traditional small scale farming systems (Pasupati chicken And feeds). This case study is done in Odisha, the eastern Indian state, to empirically analyse and comprehend the working of this system as practiced by Pasupati Poultry Farms Ltd. An effort has been also made to look and analyse the terms of the contract and other features with a view to identify practices that are unique and practiced by the company for promoting poultry among the small holder farmers. The provision for better inputs, finance, assured marketing, etc by Pasupati is found to provide a sense of security among the farmers and higher expected returns when compared to independent producers. However, it targets resourceful sections within the small farming communities for obvious reasons, and thus cannot be called pro poor in the true sense
 
Date 2017-01-19T18:26:18Z
2017-01-19T18:26:18Z
2015
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/97214
 
Language en
 
Relation Th;4337