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Summer Project on Increase Own Brand Penetration and Share in Delhi NCR

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Relation http://eprints.naarm.org.in/229/
 
Title Summer Project on Increase Own Brand Penetration and Share in Delhi NCR
 
Creator Mishra, Pragati
Rathore, Surya
 
Subject NAARM
Business Management
 
Description This project was based on a survey conducted in the “more” stores of Gurgaon, Ghaziabad, Delhi, Noida and Faridabad in order to anlayse sale trend of more flour (atta) and also other prevailing brands. An attempt was also made to find out the consumer perception and determine the possible solutions for increase in more brand atta sales and penetration. It was revealed that “more” atta had 21% and 14% share in 5 Kg and 10 Kg packaging respectively whereas highest share is of Ashirwad atta. The customer of present time just focuses on quality, brands and advertisements. It was recommended that existing customers of ‘more’ atta should be given offers like combo pack of staples at low price, extra credit points etc. Packaging should be attractive and depict some certification or quality parameters which would grasp the attention of customers.
 
Type Student Project Reports
NonPeerReviewed
 
Format text
 
Language en
 
Rights —
 
Identifier http://eprints.naarm.org.in/229/1/Report%20%282%29.pdf
Mishra, Pragati and Rathore, Surya Summer Project on Increase Own Brand Penetration and Share in Delhi NCR. [Student Project Reports] (Unpublished)