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Mobile Based Agro Advisory Services (MAAS) in India: An assessment of their effectiveness

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Relation http://eprints.naarm.org.in/234/
 
Title Mobile Based Agro Advisory Services (MAAS) in India: An assessment of their effectiveness
 
Creator Rana, Sheesham
 
Subject Agricultural extension
 
Description The project titled “Mobile Based Agro Advisory Services (MAAS) in India: An Assessment of their effectiveness” was undertaken with the objective of studying the prevailing MAAS in India and develop understanding of their models from two perspectives: one from the service provider’s perspective and second from the user’s perspective. 25 MAAS are selected for comparative study and two of them were study from user’s perspective. List of parameters were drawn and the MAAS were compared. To study the two MAAS from user’s perspective, the end users of MAAS were met and schedule was filled after interaction. The users were asked different questions about their perception for the MAAS, the main utility they derive from MAAS and possible improvements they look forward to.
It is evident that MAAS is indeed playing a crucial role in farmer’s life with increasing affordability and accessibility. Timely information has helped farmer in taking decisions that are more informed. It directly and indirectly has consequences on the farm income. Farmers save a lot on the input cost as well as productivity is enhanced. Still the farmers do not use all the features of MAAS due to poor skills and hesitation of adopting newer things. But the MAAS offers a promising and indispensable role in our Indian agriculture where real time personalized information is the need of the hour.
Since the past two decades, it is evident that there are many improvements in the MAAS models, which directs to suit the farmer’s needs. These models work at both local level and even at the national level, offering a wide coverage with hyperlocal services which has come out as a successful model.
What surely is looked forward to is the content development which will be the base success factor for the success of MAAS in future. Farmers need personalized information that will be another key aspect to be looked for. Thus, the possible way forward is the inclusive growth approach encompassing all the stakeholders in the chain and integrating them to maximize the benefits offered to each.
 
Type Student Project Reports
NonPeerReviewed
 
Format text
 
Language en
 
Rights —
 
Identifier http://eprints.naarm.org.in/234/1/Final%20Project_Sheesham%20Rana_MAAS%20%2817-4-2017%29.pdf
Rana, Sheesham Mobile Based Agro Advisory Services (MAAS) in India: An assessment of their effectiveness. [Student Project Reports] (Unpublished)