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Literature on LIS marketing: Growth and pattern

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Field Value
 
Title Literature on LIS marketing: Growth and pattern
 
Creator Gupta, Dinesh K.
 
Description 32-36
In the beginning of 1970s ‘marketing’ entered into library literature. Thereafter growth has been noted enhancing its applicability
in libraries resulting into wider knowledge base on the subject. This paper traces the history and growth of LIS marketing
literature. It classifies LIS marketing literature into review publications and bibliographies, books (including conference
publications), journals and newsletters, and web-based literature. These four sources represent the principal outlets for
disseminating knowledge of LIS marketing.
 
Date 2009-02-19T07:29:57Z
2009-02-19T07:29:57Z
2007-03
 
Type Article
 
Identifier 0972-5423
http://hdl.handle.net/123456789/3205
 
Language en_US
 
Publisher CSIR
 
Source ALIS Vol.54(1) [March 2007]