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The Broadening Horizons of Trademark Law -Registrability of Smell, Sports Merchandise and Building Designs as Trademarks

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Title The Broadening Horizons of Trademark Law -Registrability of Smell, Sports Merchandise and Building Designs as Trademarks
 
Creator Bhattacharjee, Sudipta
Rao, Ganesh
 
Subject Trademark law
unregistered trademarks
club merchandise
building designs
 
Description 119-126
With every passing day the ambit of trademark protection law is being broadened all over the world. This paper deals with three such important aspects – three new areas on which trademark protection is being envisaged, which have, of late, given rise to serious debate in juridical circles. To be more precise, this paper deals with the registrability of smell, sports merchandise and building designs as trademarks. The paper is exploratory in nature and does not take any stand as to whether a particular thing should be trademarkable or not. It rather culls out and analyses the arguments advanced for and against such broadening of trademark laws.
 
Date 2009-03-31T05:47:42Z
2009-03-31T05:47:42Z
2005-03
 
Type Article
 
Identifier 0971-7544
http://hdl.handle.net/123456789/3619
 
Language en_US
 
Publisher CSIR
 
Source JIPR Vol.10(2) [March 2005]