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Tourist satisfaction of the environmental service quality for Tioman Island Marine Park

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Title Tourist satisfaction of the environmental service quality for Tioman Island Marine Park
 
Creator Salleh, N.H.M
Othman, R
Sarmidi, T
Jaafar, A.H
Norghani, B.M.N
 
Subject Tourists Satisfaction
Tourists Perceptions
Environmental Service Quality
Tioman Island Marine Park
 
Description 173-179
The
purpose of this study is to evaluate the satisfaction level of tourists at the
Tioman Island Marine Park (TIMP) toward the island’s environmental service
quality offered. The measurement of tourist satisfaction is based on the mean
analysis, i.e. the importance mean (expected mean) and the perceived mean
(satisfactory mean). The difference between these mean values shows the gap
value. The research result shows that all tourists (both locals and foreign)
agree on satisfaction toward the TIMP‘s environmental service quality offered.
However, the perceived mean is less than the expected mean. Hence, the gap
analysis as well as the paired t-test finds that the mean values for most of
the environmental service quality are negative. These negative values indicate
a relatively low level of the tourist satisfaction.
 
Date 2012-04-03T10:02:20Z
2012-04-03T10:02:20Z
2012-04
 
Type Article
 
Identifier 0975-1033 (Online); 0379-5136 (Print)
http://hdl.handle.net/123456789/13773
 
Language en_US
 
Rights CC Attribution-Noncommercial-No Derivative Works 2.5 India
 
Publisher NISCAIR-CSIR, India
 
Source IJMS Vol.41(2) [April 2012]