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Tourist satisfaction and loyalty of the Kapas Island marine park: a structural equation model (SEM) analysis

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Field Value
 
Title Tourist satisfaction and loyalty of the Kapas Island marine park: a structural equation model (SEM) analysis
 
Creator Salleh, N.H.M.
Othman, R.
Sarmidi, T.
Zakaria, K.
Talib, B.A.
Idris, S.H.Mohd
 
Subject Tourist Satisfaction
Tourist Loyalty
Taman Laut Pulau Kapas
SEM
 
Description 1732-1738
Present study attempts to analyze the relationship
between tourist satisfaction and loyalty to the tourist destination of Taman
Laut Pulau Kapas, as tourism destination. Information from interviews has been analyzed
using the Structural Equation Model (SEM)
with computer package of Analysis Moment of Structural (AMOS 5.0). Survey
result of all the 46 satisfaction details are grouped into four (4) groups/major
variables, namely satisfaction on the whole trip, product diversification,
support facilities and security. There is positive relationship between tourist
satisfaction and the above mentioned variables. Study also finds that the
latent variables in this model have high Cronbach Alpha values which are at 0.88
and 0.81 respectively, and these prove that variables in the latent variables
are suitable.  Survey results also find
that the correspondence decision value model, namely the chi square Goodness-of-Fit
is not significant [2 (N=300, df=8) = 12.107 p>0.05], NFI correspondence's index value, RFI, IFI, TLI and
CFI exceed 0.90, and the RMSEA
value is slightly smaller than 0.06 [RMSEA=0.051].
 
Date 2016-06-27T11:03:11Z
2016-06-27T11:03:11Z
2014-09
 
Type Article
 
Identifier 0975-1033 (Online); 0379-5136 (Print)
http://hdl.handle.net/123456789/34498
 
Language en_US
 
Rights CC Attribution-Noncommercial-No Derivative Works 2.5 India
 
Publisher NISCAIR-CSIR, India
 
Source IJMS Vol.43(9) [September 2014]