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Probing university students’ adoption and utilization of social networkingwebsites in Nigeria

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Title Statement Probing university students’ adoption and utilization of social networkingwebsites in Nigeria
 
Added Entry - Uncontrolled Name Olatokun, Wole ; University of Ibadan
Ilevbare, Godson ; University of Ibadan
 
Uncontrolled Index Term Social networking website; University students; Diffusion of innovation; Socio-demographics
Social networking website; University students; Diffusion of innovation; Socio-demographics
 
Summary, etc. <span style="font-family: Times New Roman; font-size: small;"> </span><p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify; line-height: normal;">This study was designed to examine the influence of socio-demographic variables, innovation characteristics, time andsocial systems, on university students’ adoption and use of social networking websites (SNWs). Survey design was adopted.A structured questionnaire was used for data collection from 600 respondents comprising undergraduate and postgraduatestudents in the two public universities. Frequency distribution, factor and regression analyses were performed on the datacollected. Findings revealed that socio-demographic variables had positive influence on students’ adoption and use ofSNWs. The three Diffusion of Innovation variables significantly contributed to the adoption and use of SNWs butinnovation characteristics had the strongest influence, while time exerted the least. All the innovation characteristics hadpositive and significant correlation with the use of SNWs with relative advantage having the highest contribution andcomplexity the least. In view of these findings, university authorities need to design and develop appropriate socialnetworking systems to serve as a cost-effective platform to deliver instructions to students.</p><span style="font-family: Times New Roman; font-size: small;"> </span>
 
Publication, Distribution, Etc. Annals of Library and Information Studies (ALIS)
2014-04-04 16:28:37
 
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http://op.niscair.res.in/index.php/ALIS/article/view/2685
 
Data Source Entry Annals of Library and Information Studies (ALIS); ##issue.vol## 61, ##issue.no## 1 (2014): Annals of Library and Information Studies
 
Language Note en
 
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