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CONTENT ANALYSIS OF AGRICULTURAL INFORMATION IN SELECTED MALAYALAM DAILIES, READING BEHAVIOUR OF FARMERS AND THEIR SUGGESTIONS

KrishiKosh

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Title CONTENT ANALYSIS OF AGRICULTURAL INFORMATION IN SELECTED MALAYALAM DAILIES, READING BEHAVIOUR OF FARMERS AND THEIR SUGGESTIONS
 
Creator SAMEER, V M
 
Contributor NANJAPPA, D
 
Description Knowing the importance, the content analysis was done in the
selected Malayalam newspapers viz; Malayala Manorama, Mathrubhumi
and Kerala Kaumudi and the readability was measured using Cloze
procedure. Survey research was conducted in the Palakkad district of
Kerala state. The findings of the study revealed that Malayala Manorama
gave 1.84 per cent, Mathrubhumi 1.47 per cent and Kerala Kaumudi
2.15 per cent of total space to publish agricultural information. Majority
of the farmers belonged to middle age group, medium education level,
bigger family size, nuclear family, low farming experience, medium level
of annual income, social participation, extension participation, mass
media participation and cosmopoliteness. Nearly half of the farmers read
two newspapers (51.67%), (96.67%) read newspapers for getting
agricultural information, (85.83%) read newspapers daily, (45%) spent 20
to 40 minutes for reading newspapers, (99.17%) read agricultural news,
(13.33%) preserved the old issues for re-reading and (95.83%) suggested
to publish agricultural information in a particular page. The reading
behaviour of the marginal, small and large farmers were significantly
varying with each other. There was a significant association between the
reading behaviour and farming experience, annual income, mass media
participation and cosmopoliteness. The feature articles published in
Malayala Manorama were more readable compared to other two
newspapers and the readability of the feature articles increased with the
increased education level of the farmers.
 
Date 2016-11-30T13:32:31Z
2016-11-30T13:32:31Z
2012-08-25
 
Type Thesis
 
Identifier Th-10344
http://krishikosh.egranth.ac.in/handle/1/88384
 
Language en
 
Format application/pdf
 
Publisher University of Agricultural Sciences GKVK, Bangalore