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ECONOMIC VIABILITY AND MARKETING OF MODERN POULTRY INDUSTRY: A CASE STUDY OF BROILER IN ANDHRA PRADESH

KrishiKosh

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Title ECONOMIC VIABILITY AND MARKETING OF MODERN POULTRY INDUSTRY: A CASE STUDY OF BROILER IN ANDHRA PRADESH
 
Creator VARUN REDDY, EADULA
 
Contributor ALDAS JANAIAH
 
Subject livestock, agreements, costs, marketing, markets, productivity, contract farming, imports, biological development, manpower
ECONOMIC, VIABILITY, MARKETING, MODERN POULTRY, INDUSTRY, BROILER, ANDHRA PRADESH
 
Description Poultry industry in India is facing many problems in recent years due to price
fluctuation and high cost of feeds. Hence, a study was undertaken to achieve the
objectives of studying the growth of poultry industry in India with special emphasis on
Andhra Pradesh, to analyze the price risk of broiler in the selected districts, to examine
the marketing channels, to assess the economic viability, to analyze the production and
marketing constraints in the contract and non-contract broiler farming.
The primary data was collected from 75 contract and 25 non-contract poultry
farmers of the selected districts by conducting personal interview. The secondary data
on broilers grown, broiler meat produced in India and Andhra Pradesh and farm gate
price of broiler in Ranga Reddy, Mahaboobnagar and Medak districts has been
collected from magazines, journals, broiler hatcheries and various statistical websites.
The number of broilers grown and meat production in India ranged from 215
Million to 1500 Million and 362 MT to 3160 MT respectively during 1991-2012.
Whereas, in Andhra Pradesh the number of broilers grown and meat production ranged
from 45.97 Million to 123.98 Million and 89 MT to 499.19 MT respectively during
1991-2012. The minimum farm gate price of broiler chicken was noted in the months
of December and January during the decades 1991-2001 and 2002-2012 and the
maximum farm gate price was noted in June during the decade 1991-2001 and 2002-
2012.
In case of procurement management, the total value of inputs procured per bird
was Rs.93.36 and Rs. 83.36 under contract and non-contract farming respectively. The
non-contract farmers procured their inputs from different sources like poultry dealers,
integrators and local market. Under cost comparison, in case of contract farming, the
total cost incurred was Rs. 7.16 per bird. In case of non-contract farming the total costs
incurred per bird was Rs. 124.87. The net returns obtained per bird was Rs. 3.21 and
Rs. 19.72 in case of contract and non- contract farming respectively. The feed
conversion ratio was found to be 1.71 and 2.0 respectively under contract and non-contract farming. The benefit cost ratio in case of contract farming was found to be
1.35 and 1.02 in non- contract farming.
Four marketing channels were identified under non-contract farming which
involved producers, commission agents, wholesalers, retailers and consumers. The
price received per bird by the farmer in channel-IV (Producer-Consumer) was found to
be highest(Rs. 68.00) when compared to channel-I (Producer- Commission agent-
Wholesaler- Retailer- Consumer), II (Producer- Wholesaler- Retailer- Consumer)and
III(Producer- Retailer- Consumer). Even the customer is benefitted in this marketing
channel by getting the birds cheaper compared to the other three channels.
The major production problems in contract and non-contract farming were high
cost of feed, high cost of chicks, high mortality rate, high labour costs and nonavailability
of labour. High rejection rates, less compensation to the losses and low
contract prices were found to be major production constraints in contract farming.
Whereas, the major marketing constraints observed under contract and non-contract
farming were lack of organized broiler marketing, high market fluctuations, lack of
proper markets and high middle margins.
 
Date 2016-09-12T13:51:44Z
2016-09-12T13:51:44Z
2014
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/76436
 
Language en
 
Relation D9699;
 
Format application/pdf
 
Publisher ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD