Record Details

Consumer behaviour towards ready - to- eat food products

KrishiKosh

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Field Value
 
Title Consumer behaviour towards ready - to- eat food products
 
Creator Renuka Hirekenchanagoudar
 
Contributor R.A.Yeledhalli
 
Subject Agribusiness Management
 
Description The present investigation made an attempt to analyze the buying behaviour of readyto-
eat food products by consumers of Hubli and Dharwad. A total sample of 200 respondents
was selected for the study.
Majority of the respondents were aware of Parle-G, Lays, Frooti and Amul brands in
case of biscuits, chips fruit juice and ice creams accordingly. Television was the major source
for getting information about various brands in all the four products.
Biscuits were consumed by all the respondents because of their convenience to use as
snacks. About 92 per cent, 93 per cent and 94 per cent of the respondents consumed chips,
fruit juice and ice creams respectively. Taste was the main driving force for purchase of
chips, fruit juice and ice creams. Health consciousness was the main factor for not purchasing
chips among the respondents. Majority of the respondents were not purchasing fruit juice
because they preferred home made products. Dislike towards the product was the main reason
for not purchasing ice creams. The average monthly expenditure on ready-to-eat food
products was found to be highest in case of high income group. Planned purchase was
common among majority of the respondents for biscuits and fruit juice. However, most of the
respondents did impulsive buying for chips and ice creams.
Parle-G, Lays, Maaza and Amul brands were highly preferred brands of biscuits,
chips, fruit juice and ice creams respectively. The main factors influencing brand preference
for biscuits, chips, fruit juice and ice creams were quality, taste and reasonable price. Most of
the respondents would go to other shops if preferred brand in all the four products was not
available. Thus, the study revealed that the younger generation preferred more ready-to-eat
food products than the other age groups. The consumer behaviour also varies from product to
product.
 
Date 2016-10-28T13:41:11Z
2016-10-28T13:41:11Z
2008
 
Type Thesis
 
Identifier http://krishikosh.egranth.ac.in/handle/1/82727
 
Format application/pdf
 
Publisher UAS, Dharwad